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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions support Customer ID to be used as Subscriber Key.
B) Data extensions can store HTML code as an attribute.
C) Data extensions allow for add/update Import activity.
D) Data extensions are necessary for Contact Builder

2. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A) Link a Google Analytics Account.
B) Use Web and Mobile Analytics.
C) Configure Parameter Manager.

3. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A) Add their Email Address in the Query Activity Notifications Field
B) Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
C) Configure the "Event Notification Service" in Setup with their Email Address
D) Install the Marketing Cloud App on phone to receive Push Messages

4. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To allow subscribers to opt-down/out instead of unsubscribing from all.
C) To manage subscribers in guided and triggered email sends.
D) To build dynamic content rules by subscriber type.

5. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Winner evaluation
B) Run Once schedule type
C) Data Extension entry source
D) Journey re-entry settings

Solutions: