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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Journey Builder
B) Behavioral Triggers
C) Automation Studio

2. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Journey Builder - Journey History
B) Reports - Journey Engagement
C) Datorama Reports - Journey Performance

3. Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

A) Click rate
B) Block bounces
C) Send volume

4. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A) Based on Subscriber Preview List or Data Extension
B) Based on Recipient test Data Extension
C) Based on Preview

5. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Pending tab in Content Builder
B) Overview tab in email Studio
C) Tracking tab in Journey Bulkier

Solutions: