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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A) Marketing Cloud Account Engagement only shows this information on the lead record.
B) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
C) The administrator needs to create lookup fields on the contact to see this from the lead.
D) Once converted, this information shows on the account record and not the contact.

2. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A) The Marketing Cloud Account Engagement field must be a drop-down field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Lead and Contact fields must have the same API name.
D) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

3. What are the benefits of warming up an IP address?

A) Avoid IP Blacklisting
B) IPs don't work well when cold
C) Increase Deliverability
D) Build up email reputation

4. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

A) Prospects were removed from the recipient list after clicking the call-to-action link.
B) Prospects were deleted after clicking the call-to-action link.
C) Prospects clicked the call-to-action link multiple times.
D) Prospects clicked the unsubscribe link.

5. Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

A) Personal Pages
B) Linked Instagram Pages
C) Video Pages
D) Company Pages

Solutions: