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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A) 1 hour
B) 15 minutes
C) Real-time
D) 30 minutes

2. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A) A/B testing
B) Open time email
C) Surveys
D) Rule-based targeting

3. What are the components of an Marketing Cloud Personalization web campaign?

A) Experience, template, and content zone
B) Affinity, infobar, and attribution window
C) Configured recipe, visitor profile, and content window
D) Email capture, homepage, and product requisite

4. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) marketing cloud Personalization uses third party software to match anonymous and known identities
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

5. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in conversion rate
B) Increase in revenue
C) Increase in organic search ranking
D) Increase in first time visitors

Solutions: