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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models |
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns |
| Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is true about SMS keywords other than HELP and STOP?
A) keywords in parent business unit are automatically available to all child business units
B) keywords in child business unit can be shared between other child business units
C) keywords in parent or child business unit are available only in that business unit
D) keywords in parent business unit can be shared to any child business units
2. What is the primary function of Einstein Copy Insights?
A) Recommend best copy for web content for blogs, articles, etc.
B) Drive higher Mobile App engagement through optimized Push message copy
C) Give insight on Email message copy to understand which text is resonating with Contacts
D) Analyze the subject lines to uncover insights and optimize email engagement
3. How much historical data is immediately available when a managed FB account is added to Social Studio?
A) Six Months
B) One week
C) One Year
D) Thirty days
4. Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
A) First create and setup a business/advertising account with the audience platform
B) No steps are required since it is already configured in your Marketing Cloud account.
C) Call the platform hotline to ask for permission to send advertisements.
D) Have subscribers opt-in.
5. 28, Whit are the functionalities of ad studio. Select multiple.
A) Iinkedin Company match.
B) facebook advanced match.
C) linkedin user match.
D) myspace user match.
E) tiktok user match.Ez
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A,B,C |







