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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Treatment A should be chosen because its confidence level is exactly 95%.
B) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
C) The experiment is invalid because the holdout group's open rate is too low.
D) Neither treatment is a clear winner, and the test should be run again.

2. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?

A) Edge
B) Scheduled
C) Streaming
D) Batch

3. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A) A composition of three separate audiences using an AND operator.
B) A single event-based rule looking for "Started Checkout".
C) A static list upload.
D) A sequential segmentation rule.

4. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
B) The eligibility rules for who can see the offer.
C) The collection that the offer belongs to.
D) The priority score of the offer compared to other offers.

5. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In the properties of the initial 'Audience Qualification' event.
C) In the Journey Properties, before entering the canvas.
D) In a 'Condition' activity at the beginning of the journey to check the date.

Solutions: