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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In the properties of the initial 'Audience Qualification' event.
C) In the Journey Properties, before entering the canvas.
D) In a 'Condition' activity at the beginning of the journey to check the date.

2. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Dynamic fragment
B) Header fragment
C) Content fragment
D) Expression fragment

3. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.
B) Two 'Email' activities, with the second one having a scheduled send time.
C) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
D) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.

4. A digital marketing manager is designing a promotional email that needs to dynamically display different content based on the user's loyalty tier (`loyaltyTier`) and city (`city`).
Which of the following are direct data sources that can be used for personalizing the email content? (Choose 2.)

A) Identities
B) Offer decisions
C) Audiences
D) Calculated attributes
E) Helper functions

5. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A) The offer must be tagged with the same tag as the journey.
B) The offer must be part of a Decision that uses a Placement compatible with the Email channel.
C) The offer must have been created in the last 24 hours.
D) The offer must have a "static" collection type.

Solutions: