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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) Years
B) 30 days
C) 12 weeks
D) 6 months

2. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Google Analytics
B) Keyword Tool Supercharger
C) Keyword Tool
D) AdWords Editor

3. Which of the following is an example of a negative keyword option for the keyword wallet?

A) Neg:wallet
B) -wallet
C) Old wallet
D) No "wallet"

4. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
B) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
C) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
D) Visitor loyalty reveals statistics about visitors who have visited your site before.

5. Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A) Conversion tracking allows the client to see the profitability of a keyword.
B) Conversion tracking helps the client see before and after performance for website optimizat ion.
C) Conversion tracking allows the client to see overall website performance.
D) Conversion tracking allows the client to track changes in bids for better return on investme nt.

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