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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Play rate
B) Clickthrough rate
C) Clicks
D) Conversions

2. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
B) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
C) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
D) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.

3. Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A) Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
B) Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
C) Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
D) Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.

4. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?

A) Brand advertiser
B) Campaign advertiser
C) Direct response advertiser
D) Display advertiser

5. Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

A) 10-15 days
B) 5-6 days
C) 14-21 days
D) 28-31 days

Solutions: