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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A) False
S
B) True

2. Select available Webinar Scoring Rules

A) Webinar Invited
B) Webinar Refusal
C) Webinar Attended
D) Webinar Registered

3. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) Use Salesforce's value
B) All of the above
C) Use Marketing Cloud Account Engagement's value
D) Use the most recently updated record

4. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

5. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A) Campaign send limits
B) A link to Salesforce Engage training resources
C) A link to download Engage Alerts for Mac
D) A link to assign licenses and permission sets

Solutions: