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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) A double opt-in at signup
B) Leverage a Smart Capture block
C) Add CAPTCHA validation to the form

2. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) Exclusion Script
B) DoNotTrack Attribute
C) Consent Management

3. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Frequency Split
B) Scoring Split
C) Path Optimizer

4. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A) Contact Builder
B) Automation Studio
C) Journey Butter

5. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Add complementary SMS campaigns.
B) Create more focused segmented lists for messaging.
C) Focus on action-driven subject lines.

Solutions: