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Facebook Certified media buying professional Sample Questions:
1. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.
A) Percentage point lift, message association, and cost per click.
B) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
C) Cost per click, cost per mile, percentage point lift, and video views.
D) Percentage point lift, message association, favorability, and cost per click.
2. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
A) You should add them as administrators of your Business Manager in order to manage your digital assets.
B) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
C) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
D) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
3. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
A) You should unpublish the post and re-publish it as an ad.
B) You should make sure the campaign has not ended.
C) Create a new campaign with video view as the campaign objective.
4. What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.
A) Ad Accounts
B) Shared audiences
C) Offline event sets
D) Fan Pages
E) Properties
F) Users
G) Pixels
H) Catalogs
5. Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
A) Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
B) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
C) You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
D) Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
E) There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B,C,E,G,H | Question # 5 Answer: E |







