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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

2. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Recommend disclosure only if customers or media raise concerns
D) Follow leadership's direction since the issue is minor and unlikely to escalate

3. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Contact Human Resources for more information about the employee engagement survey and the survey results.
B) Meet with direct reports to discuss the need to make employee engagement a top priority.
C) Meet with the executive to discuss the executive's concerns more specifically.
D) Develop communication plans designed to improve employee engagement.

4. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Decline all interviews until the initial public offering has concluded.
B) Create a comprehensive Q&A anticipating all potential questions.
C) Create a key message document that is aligned with the prospectus.
D) Consult with company counsel, the underwriters, and the underwriters' counsel.

5. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Business and financial acumen
B) Strategic advisory skills
C) Change communication
D) Leadership development

Solutions: