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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question 1

A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A. Survey members for positive community experiences to share with the CEO
B. Determine if members of the group are more likely to retain their monthly membership
C. Post a poll in the community asking members if the company should close the group
D. Document the number of members and engagement statistics for the CEO to review

Question 2

A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A. Website traffic Sentiment Audience growth
B. Reach Sentiment Website traffic
C. Reach Audience growth Sentiment
D. Reach Website traffic Audience growth

Question 3

A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A. Comment on every post that members make in the group.
B. Highlight top commenters in a special weekly post.
C. Create a group rule that requires daily engagement to remain in the group.
D. Enlist a scheduling tool to create daily topical posts to encourage conversation.
E. Look at engagement insights to compare the daily number of posts.

Question 4

The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A. Create a poll for the community to assess interest in the park and report findings to the nonprofit
B. Put a sign in the green space asking for the fitness park to be built and share it on social media
C. Monitor elderly-only audiences on social media for outdoor recreational conversations
D. Run ads across digital platforms that ask for feedback on the park idea

Question 5

A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A. Ask the community to vote on allowing others in the group
B. Allow the 11-year-old as a member of the group so that they do not report the group
C. Ignore the request on the basis that the membership criteria are well displayed
D. Respond to the complaint with a link to Facebook Community Standards

Solutions: