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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
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Oracle 1z1-477日本語 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Programs | - Program Design and Publishing - Program Analysis and Testing |
| Multi-Channel Campaigns | - Rapid Retargeter Display Campaigns - SMS Campaigns |
| Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Integration: Interact Connect | - Data Gateway Setup - Contact Event Data Exports - Connect Jobs Configuration |
| Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Campaigns / Forms | - Forms Management - Personalization and Dynamic Content - Campaign Setup and Testing |
| Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Partner Integrations | - Responsys Integration with Technology Partners |
| Initial Configuration / Deliverability | - IP Warm-Up and Suppression Settings - Domain Branding and Delegation - Bounce Processing and Spam Handling - Conversion Tracking and Subscription Management |
